NBW-ChevySmallCars.com will offer content for younger consumers and will try to allow visitors to get involved and find a Chevy on their own terms. At the heart of the "Small Talk," three short webisodes featuring Sonic, Spark or Trax, produced by "Funny Or Die" and was hosted by comedian Al Madrigal.


A new site, called ChevySmallCars.com, aimed at "young, buyers are more socially savvy," according to Steve Majoros, director of Chevrolet cars and crossovers. "We have introduced a lot of new vehicles in the last couple of years and the new website is a great way to expose part of our portfolio that not everyone knows about."

These three small models accounted for 6.7% of US sales of Chevrolet to 656 172 this year through April. The Trax, a subcompact crossover, is doing quite well, sales year-to-date was increased by 39% to 18 237. But sales of Sonic and Spark 11% and 36%, respectively.